Research Goals:

1) Understand how consumers and cultures adapt as digital technology becomes more pervasive.

2) Empower managers and consumers who are struggling to adapt to changing norms. ​

Services

My services research examines how technologies, such as digital point-of-sale platforms, disrupt service norms, such as tipping and gratuity norms.

As a former restaurant waiter, I am fascinated by changing service norms. My research in services aims to improve customer engagement and firm revenue.

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Leisure

My leisure research examines how technology and the ideology of passion have disrupted leisure consumption norms.

As a person who loves spending time in the wilderness, this research aims to help consumers and service providers better negotiate the competing demands of work, society, and leisure. 

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Society

My research on social norms examines how customers respond to disrupted political, socioeconomic, and gender norms.

I have always been fascinated by issues of power, class, race, and gender. This led to my first career as a high school social studies teacher. Now, I hope this research can help people live healthier, happier, and more productive lives.

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© 2020 Nathan Warren