Marketing Ph.D. Candidate
University of Oregon
What happens when people disregard family, friends, employers, and society to pursue “useless” consumption passions, such as rock-climbing or snowboarding?
This paper examining the disruptive dirtwork of trickster consumers was invited for a revise and resubmit at the Journal of Consumer Research.
What happens when people go into the woods, where their technology doesn’t work as normal—and they may not want it to?
This project, which is in the data-collection process, includes 16 in-depth interviews and netnographic data.