i study tensions between autonomy and conformity in an increasingly digital society
Assistant Professor of Marketing
BI Norwegian Business School
MY RESEARCH ASKS:
How do consumers respond when norms are disrupted by technological and social changes?
domains of focus
How are point-of-sale technologies changing frontline services?
My services research examines the many ways that technology, such as digital point-of-sale platforms, has disrupted service norms, such as tipping norms.
How, when, and why do consumers disconnect from society and technology?
My leisure research examines how technology and the ideology of passion have disrupted leisure consumption norms.
How does political and social polarization affect consumption?
My research on social issues examines how consumers respond to disrupted political, socioeconomic, and gender norms.