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i study tensions between autonomy and conformity in an increasingly digital society.

Contact Me For Press, Consulting, or Collaboration regarding Digital Tipping, Gender and Status, or the sustainability of Dirt.



Associate Professor of Marketing
BI Norwegian Business School


How do consumers respond when norms are disrupted by technological and social changes?

I have expertise in digital tipping, sustainability and extraordinary experiencesstatus and gender stereotypes.

domains of focus

Digital Tipping

How do new tipping technologies affect customers, employees, and firms?

For example, my research finds that asking customers for a tip before (vs. after) service frustrates customers and reduces tip amounts.

Gender and Status

How do social beliefs influence judgements of masculinity and status?

For example, my research on status reveals the distinct rules of wealth and coolness status hierarchies, and my gender research reveals pernicious stereotypes against men who post often online or who get plenty of sleep.

Consumer Culture

How do consumers embrace, resist, and creatively adapt to cultural shifts?

For example, my research on consumer dirtwork reveals the usefulness and sustainability of people who reconsider or ignore the rules and stigmas surrounding being dirty.

Let's Talk


BBC, NPR, The Atlantic, Forbes, FOX News, Fast Company, USA Today, The Independent, Der Spiegel, Australian Broadcasting Corporation, Radio New Zealand, The Conversation, Reddit (67k+ upvotes), Twitter (6,300+ shares)


Nathan Warren, Ph.D.

Associate Professor
Department of Marketing
BI Norwegian Business School

Email Nate

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