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Nathan B. Warren
Assistant Professor of Marketing
BI Norwegian Business school
research goals
1
Understand how customers and cultures adapt as digital technology becomes more pervasive
2
Empower managers and consumers who are struggling to adapt to changing norms. ​
SERVICES
The Tricky Etiquette of Digital Tipping:
The Effects of Tip Sequence, Defaults, and Visibility
How should managers integrate digital point-of-sale systems into service scripts? Digital point-of-sale systems have disrupted tipping norms, shifting the relationships between customers, employees, and managers. My dissertation research, which has been selected as a finalist for the Academy of Marketing Science Mary Kay Dissertation Proposal Competition (December, 2020), explores consumers’ behavioral (e.g., tip amounts and Yelp reviews) and psychological (e.g., persuasion knowledge) responses to shifting digital tipping norms.
Services
LEISURE
Leisure
SOCIETY
Society
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