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research goals

1

Understand how customers and cultures adapt as digital technology becomes more pervasive.

2

Empower managers and consumers who are struggling to adapt to changing norms. ​

TIPPING

​As a former restaurant waiter, I am fascinated by changing tipping norms. My tipping research aims to improve customer engagement and firm revenue.

GENDER & STATUS

My research into gender and status examines pervasive social beliefs and stereotypes that highlight distinctions between idealized gender and status systems and the often distorted gender and status systems that actually exist.

CONSUMER CULTURE

I spend most of my free time kayaking, skiing, biking, and climbing in the woods. My research examines tensions between social norms and the potential escape provided by wilderness consumption. For example, my research examines the usefulness of dirt and the unexpected joy of technological failure.

DIGITAL TIPPING

Firm Strategies and Customer Responses to Digital tipping 

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Tipping, Disrupted: UnderstandING Digital TippING

How should firms, employees, and consumers understand and strategize emergent digital tipping practices?

Journal of Service Research

"Tipping, Disrupted: The Multi-Stakeholder Digital Tipped Service Journey"

- Warren and Hanson, 2023

Digtal Tipping

GENDER & STATUS

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How effort shapes status

What happens when people try to earn status?

This paper finds that effort can increase or decrease status, depending on the status-linked goal they are trying to achieve. People who try to become wealthy are higher status than effortlessly wealthy people. People who try to be cool are lower status than effortlessly cool people.

PUBLISHED ARTICLE

"Trying too hard or not hard enough: How effort shapes status"

- Warren & Warren, 2024

Gender & Status

CONSUMER CULTURE

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CONSUMER DIRTWORK

"Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt" 

This paper introduces the concept of consumer dirtwork, which reveals the usefulness and potential sustainability of reconsidering literal and figurative dirt.

PUBLISHED ARTICLE

- Warren & Price

Consume Cuture
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