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Nathan B. Warren
Associate Professor of Marketing
BI Norwegian Business school
research goals
1
Understand how customers and cultures adapt as digital technology becomes more pervasive.
2
Empower managers and consumers who are struggling to adapt to changing norms.
CONSUMER CULTURE
I spend most of my free time kayaking, skiing, biking, and climbing in the woods. My research examines tensions between social norms and the potential escape provided by wilderness consumption. For example, my research examines the usefulness of dirt and the unexpected joy of technological failure.
DIGITAL TIPPING
Firm Strategies and Customer Responses to Digital tipping
Digtal Tipping
GENDER & STATUS
Gender & Status
CONSUMER CULTURE
Consume Cuture
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