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research goals

1

Understand how customers and cultures adapt as digital technology becomes more pervasive

2

Empower managers and consumers who are struggling to adapt to changing norms. ​

TIPPING

​As a former restaurant waiter, I am fascinated by changing tipping norms. My tipping research aims to improve customer engagement and firm revenue.

GENDER & STATUS

My research into gender and status examines pervasive social beliefs and stereotypes that highlight distinctions between idealized gender and status systems and the often distorted gender and status systems that actually exist.

CONSUMER CULTURE

I spend most of my free time kayaking, skiing, biking, and climbing in the woods. My research examines tensions between social norms and the potential escape provided by wilderness consumption. For example, my research examines the usefulness of dirt and the unexpected joy of technological failure.

DIGITAL TIPPING

Firm Strategies and Customer Responses to Digital tipping 

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Tipping, Disrupted: UnderstandING Digital TippING

How should firms, employees, and consumers understand and strategize emergent digital tipping practices?

Journal of Service Research

"Tipping, Disrupted: The Multi-Stakeholder Digital Tipped Service Journey"

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- Warren and Hanson, 2023

Digtal Tipping

GENDER & STATUS

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The Frequent-Posting Femininity Stereotype

Are men who post more often considered less masculine than men who rarely post?

This paper, which identifies a pervasive frequent-posting femininity stereotype, is published in the European Journal of Marketing, and received widespread press coverage, including on FoxNews and the Conversation.

PUBLISHED ARTICLE

"Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype"

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- Edelblum & Warren, 2023

Gender & Status

CONSUMER CULTURE

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CONSUMER DIRTWORK

Consumer Dirtwork: How “Dirtbag” Consumers Use Dirt As A Resource To Sustain Extraordinary Consumption

This working paper proposes the usefulness and unintended sustainability of "dirty" materials and behaviors. It looks at how self-described "dirtbags" use dirt to build lives around the singular pursuit of climbing, skiing, and whitewater kayaking.

- Warren & Price

Consume Cuture
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