Understand how customers and cultures adapt as digital technology becomes more pervasive
Empower managers and consumers who are struggling to adapt to changing norms.
I spend most of my free time kayaking, skiing, biking, and climbing in the woods. My research examines tensions between social norms and the potential escape provided by wilderness consumption. For example, my research examines the usefulness of dirt and the unexpected joy of technological failure.
Firm Strategies and Customer Responses to Digital tipping
GENDER & STATUS
The Frequent-Posting Femininity Stereotype
Are men who post more often considered less masculine than men who rarely post?
This paper, which identifies a pervasive frequent-posting femininity stereotype, is published in the European Journal of Marketing, and received widespread press coverage, including on FoxNews and the Conversation.
"Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype"
- Edelblum & Warren, 2023
Consumer Dirtwork: How “Dirtbag” Consumers Use Dirt As A Resource To Sustain Extraordinary Consumption
This working paper proposes the usefulness and unintended sustainability of "dirty" materials and behaviors. It looks at how self-described "dirtbags" use dirt to build lives around the singular pursuit of climbing, skiing, and whitewater kayaking.
- Warren & Price